AWAN
Brand Guidelines
About
AWAN is a Los Angeles-based vegan, dairy-free ice cream brand featuring premium Indonesian-inspired flavors. Made with Indonesian coconut as the base, AWAN creates indulgent frozen desserts that honor traditional flavors while being accessible to everyone.
"Awan" means "cloud" in Indonesian, reflecting the light, dreamy texture of our coconut-based ice cream.
Logo
The AWAN logo uses a distinctive pixel-style typography that reflects our modern approach to traditional flavors. The wordmark should be used for most applications, with the cloud logomark reserved for small spaces or social media icons.
Primary Wordmark
Logomark
Clear Space
Maintain clear space around the logo equal to the height of the "A" character. Never crowd the logo with other elements.
Color Palette
Our brand color is a warm, earthy brown inspired by Indonesian spices and our signature flavors like Gula Jawa Caramel.
RGB: 138, 57, 27
RGB: 250, 249, 247
RGB: 92, 38, 18
Typography
Headlines: HelvetiPixel
Our signature pixel font is used for headlines, logos, and accent text. Always display in uppercase.
0123456789
Body Text: Neue Haas Grotesk
For body copy and readable text, we use Neue Haas Grotesk for its clean, modern appearance.
Typography Usage
Headlines
HelvetiPixel, uppercase. Use for section titles, hero text, and emphasis.
Body Copy
Neue Haas Grotesk. Use for paragraphs, descriptions, and readable content.
Buttons
Neue Haas Grotesk, uppercase. Maintain clear, actionable text.
Navigation
Neue Haas Grotesk, uppercase. Keep concise and scannable.
Voice & Tone
AWAN's voice is warm, inviting, and authentic. We celebrate Indonesian heritage while being approachable and inclusive. Our tone is:
- Welcoming: Everyone is invited to experience our flavors
- Authentic: Proud of our Indonesian roots and traditions
- Playful: Ice cream should be joyful
- Quality-focused: Premium ingredients, crafted with care
Contact
Website: order.enjoyawan.com
Shop: awanicecream.myshopify.com
Instagram: @awanicecream